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Increase your visibility in search engines using search engine optimisation (SEO) and pay-per-click (PPC) advertising. Outgrow your competition by outranking them.
A robust search engine marketing plan involves both SEO for long-term organic results and PPC to drive results over the short term.
Our 5-step SEM process involves:
This will grow your business using organic search as well as driving traffic & leads via paid search.
Many websites look pretty but they are not optimised for search engines. You need to have a high-converting website that also collects data that can feed your other marketing channels.
To build authority in your industry you need to be publishing content. The only problem is that content creation is time-consuming. Let us do the heavy lifting for you - we create the content, you take the credit.
Marketing & Business Automation
Support the customer value journey by using automation to guide them from first becoming aware of your business to being a raving fan of your service. Execute your processes without ever missing a beat.
Pay per click (PPC) Advertising
PPC can be one of the fastest ways to increase your leads and sales.
Put your website front-and-centre when your potential customers are searching online.
Search Engine Optimisation (SEO)
Your potential customers are searching online for service providers just like yours. Can they find your business?
Increase your organic traffic and leads by increasing your rankings in search engines.
Pearl Digital Marketing is an ActiveCampaign reseller that specialises in helping small businesses systemise their marketing and sales.. We have experience in developing and implementing marketing campaigns for fa variety of businesses.
As a digital agency, we can help your business build a search engine marketing plan to attract, engage, and delight clients.
As a marketing agency for financial services, it is important to aggregate data from multiple sources to understand the performance of your inbound marketing campaigns.
Databox is a business analytics platform that pulls your data from multiple sources and displays it in easy to understand dashboards. We set up dashboards for our inbound marketing clients so that they can easily track their marketing results.
SEO is a foundation of online marketing and can help drive targeted traffic to your site. We are experienced in not only getting businesses onto the first page of Google, but also driving revenue as a result of SEO.
Our SEO Sydney experts tailor a digital strategy that will get long term results while aiming to provide a seamless customer experience.
At the beginning of every SEO project, we agree upon a performance benchmark. If we do not meet this performance benchmark, then we continue to work for free until we do.
For example, our performance guarantee for a low competition niche is:
50% of keywords on page 1 within 6 months
80% of keywords on page 1 within 12 months
90% of keywords on page 1 within 18 months
We work with businesses of all sizes - from small businesses to large businesses and everything in between.
Search engine marketing (SEM) involves both organic and paid marketing strategies within search engines. This includes search engine optimisation (SEO) and pay-per-click (PPC);
Search engine optimisation (SEO) is the process of improving your website, content, and online presence to increase your rankings in search engines for specific keywords.
This will lead to an increase in organic traffic and leads.
Pay-per-click (PPC) advertising is where you bid to place your ads in front of search engine users at the exact time they are searching for your product or service.
This can include:
- advertising in search results
- advertising on display networks
- advertising on video networks (e.g. YouTube)
SEO will help grow your organic traffic over time. More organic traffic, coupled with conversion optimisation, will increase the amount of organic leads that your business generates.
PPC complements SEO by getting short-term traffic, leads, and customers while the longer-term SEO strategy takes hold.
We put our money where our mouth is and offer a 'Performance Guarantee'.
On top of this, we report on your progress monthly.
We cut our teeth in the extremely competitive niche of finance. We have successfully transferred our 5-step SEM process across multiple industries.
The first step is to see how your website is currently performing. You can request an automated SEO healthcheck here.
Our team can then run a manual SEO audit of your site where our SEO technicians will conduct a detailed assessment of your online presence and provide the results in a detailed results.