Instagram promotion: what you need to know

Instagram is a social network that has rapidly gained popularity. If days use this Internet platform to communicate with friends, then others are doing real business here, selling their goods or providing services. And this is not surprising, because this service allows you to quickly find new customers.

Many people think that in order to promote on Instagram and attract the target audience, it’s enough just to put likes and post photos. But that’s not enough, as it takes a lot of other things to be successful on this popular network. Next, the main recommendations for promotion on Instagram will be considered.

Proper account registration

The username and profile name should be consistent with the brand name and spelling used elsewhere, as this makes the account easier for people to recognise when they search for it. The profile picture should also clearly identify the business or subject of the account; a simple logo or another recognisable brand image usually works better than an image with small details that are difficult to distinguish on a phone screen. Particular attention should be paid to the bio. It should briefly explain what the business offers and give visitors enough context to understand the account before they open its posts. Relevant details such as the type of service, location or service area can be included when they help a visitor decide whether the account is useful to them. If the account is used professionally, choose an appropriate account category and keep the contact information associated with the profile up to date. A current email address or another clearly indicated contact route reduces unnecessary steps for people who want to make an enquiry.

Drawing up a content plan

The main thing in promotion is high-quality content and its regular addition. In order not to forget to add new information, it is necessary to draw up a content plan in advance and stick to it.

Publication of posts in “hot time”

It is important to know that it is best to publish posts during the so-called “hot time” (this is the period from 17:00 to 21:00). After all, it is at this time that the working day ends, and people go into their accounts to find new information.

Hashtags

In Instagram, they must be mandatory, since publications are found precisely thanks to them. Here you should follow one simple rule: the more hashtags, the better. Usually 5-8 is considered normal.

Geolocation

In order to get additional traffic, you need to mark the places where publications were made.

Photo selection

Since Instagram is a network in which photos are the priority content, their choice should be taken with special responsibility. In no case do not expose low-quality photos, for greater effect, use various filters. It is worth remembering such an opportunity as “carousels”, thanks to which you can post up to 10 photos or videos in one post. But here the number of photos is not as important as the quality. No need to post a lot of the same type of pictures that do not carry new interesting information for users.

Say “No” to overt advertising

No one likes intrusive advertising, so you need to use creativity. Take care of your subscribers, surprise them with something new and unusual, while you can successfully advertise your product or service. Do not forget about contests among subscribers, which must be held regularly.

Creating and maintaining activity

In addition to contests, subscribers are also interested in promotional codes and discounts. At the same time, if customers have any questions, they should be able to contact you via a quick connection. This will create a sense of unity with the team, so ensure quick responses to comments. To increase the audience, you can also tag friends in the photo.

No markups

Many people use “black” promotion methods on Instagram, but this is not beneficial for those who want to get real buyers. Due to the large number of bots, there will be few responses from real users. Therefore, it is better to have fewer subscribers, but then your audience will be exclusively targeted.

Links to Instagram in other social networks networks

Feel free to link to your Instagram account elsewhere. This will help with optimization as well. Just do not spam links everywhere, as this will negatively affect the ranking. It is better to post several links per week, accompanying them with a thematic mini-story or picture.