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Why Is Local SEO Important?

full coffee cups on a menu representing a local business where local SEO is important

Why Is Local SEO Important?

Local SEO isn’t important for every business in the world, but if you run a brick-and-mortar business or service-based business that serves a local geographical area then it is very important. Let’s answer the burning question – why is local SEO important for your business?

What Is Local SEO

Local SEO focuses on improving your business’ performance in local search results. For example, if you are a florist, then you probably want to appear high in search results when someone local is looking for “florist near me”.

Why Is Local SEO Important?

Local SEO is vitally important for any business that has a highly localised client base.

Whether that is brick-and-mortar stores, such as:

  • a clothing store,
  • a home furniture store,
  • an electronics store, or
  • grocery store

Or service-based business, such as:

  • financial planner,
  • accountant,
  • mortgage broker,
  • solicitor,
  • real estate agent.

The above businesses all benefit from attracting local customers and clients as the convenience and trust are usually higher, while the cost to serve is generally lower.

The Stats

While it may be common sense that local businesses should focus on any marketing activities that attract local clients, the importance of local SEO can be demonstrated by the numbers.

86% of people search Google Maps for the location of a business

Local SEO stats have shown that almost 9 out of 10 people will search Google Maps for the address of a local business. If someone is searching for your business address, can they find it?

97% of people use the internet when searching for local products & services

This stat was published in 2014, but it is still relevant today. Think about your own internet usage habits – are you using the internet more now when compared to 5 years ago? My guess is that you probably are.

People extensively use the internet to search for local products and services, which shows why local SEO is important.

46% of Google searches are looking for local information

HubSpot stats suggest that almost half of all Google searches are searching for information relating to local information. This is a massive opportunity since there is an average of 5.6 billion Google searches each day.

Improving your local search engine optimisation is important to capture more of that search traffic that is looking for local information.

What Are The Benefits Of Local SEO?

Local SEO is important to:

  • People looking for local information will discover your business.
  • Your business will stand out amongst the search engine results for their search.
  • Potential customers will be able to access the information they need to be able to make a buying decision.
  • You give easy access to your contact information, meaning more potential customers can reach out to you when they are ready.
  • Increased traffic to your website, giving your site increased opportunities to convert visitors into prospects.
  • Increasing your authority in the local area.

While local SEO can benefit some business, not all businesses are suited to this marketing strategy. For example, online stores may have limited use of local SEO. These businesses may benefit from a more general approach to SEO.

However, if you do have a local business then you should be considering investing in local SEO. It could be the difference between your business earning a new customer, or your competitor earning one. Many local businesses do not have a focused approach to local SEO, so there is potentially still an opportunity to start before your competitors.

Even if your competitors are large multi-national corporations, it is still worthwhile investing in local SEO so that you can stand out amongst the local businesses in the search results. Many consumers will scroll past big brands that they don’t trust in search of an actual local person/business that they can work with.

Finally, local SEO is important as it will help you improve your rankings, which in turn can improve the traffic to your site. If your website is optimised for conversions, then this traffic will turn into leads. With a robust sales process, these leads can become clients.

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