What Are SEO Keywords?

What Are SEO Keywords?

What are SEO keywords? This is a question many people find themselves asking when they’re trying to create content to get their website more exposure. Your SEO strategy has to be strong to compete with other businesses in your niche, and we’re going to explore how you use keywords to make this happen.

Keywords: Defined

When people perform searches, they use certain words or phrases to find the products or services they want. These phrases are SEO keywords. You need to incorporate these phrases and keywords, naturally and organically, into your webpage content. If you have a well-optimised website, it’ll speak directly to your potential customers. This will help them find you and connect them to your site.

In other words, you have to know how people are searching for services, products or information relevant to your business. In turn, you can make it as easy as possible for them to find you. If you don’t, they’ll click on other pages in Google’s listings when they search.

Implementing a strong content strategy with a target audience in mind will help your site rank higher than those of your competitors. This includes enhancing your meta descriptions, as well as your page content, with different types of keywords. The different types of keywords are:

  • Long-Tailed Keyword– Long-tailed keywords are specific phrases that contain three to four keyword phrases.
  • Short-TailedKeyword – Short-tailed keywords contain a single word or two at the most. For example, if your long-tailed keyword was “make scrambled eggs fluffy,” your short-tail keyword might just be “egg”.
  • Seed Keyword – Seed keywords are the base or ground that you build your SEO strategy around
  • Head Keyword– Head keywords are high-volume search terms that are very short. You may target these with PPC advertising.

Important Points In Developing an SEO Strategy

Your SEO keyword research should be one of your ongoing marketing tasks. You need to periodically evaluate your old keywords along with your high-volume seed keywords. You can usually replace these with long-tailed keywords that are three or four words and very specific to what you want to promote or sell. This helps you narrow your target audience down and bring in people who are going to buy.

Diversity is another extremely important part of your SEO strategy. You’re not going to be able to stand out if you use all of the same keywords as your competition. Not only is it essential that you use keyword search tools and find the best keyword phrases and track them, but you should also experiment. Also, you want to avoid keyword stuffing because this can drop your rankings. Instead, create natural content that flows and seamlessly incorporates your keyword phrases.

Keyword Research Tools

There are several ways you can find the relevant keywords people are searching for when they put in search queries. One of the easiest ways to find your list of keywords or keyword phrases is to use one or two keyword research tools. They can help you find both seed keywords and long-tailed keywords.

Google offers some of the best keyword research tools, and they’re completely free to use. You can sign up for a Google Analytics account and use it to test different keywords and key phrases to see what comes up.

Another option you have available to you is to outsource your SEO strategy to a reputable company. These companies will work to optimise and monitor your content to ensure you rise to the top of the rankings and stay there. In turn, it’ll drive more traffic to your site.

Contact Pearl Digital Marketing

If you’re ready to create a strong content strategy that converts, reach out and get in touch with our staff!