05 Dec 5 Point Checklist For On Page SEO
If you’re publishing content for your small business’ website, then you need to be aware of on-page SEO. In this article, we’ll take a look at five points that you should ensure that you’ve implemented to optimise your content for search engines.
What Is On-Page SEO?
On-page SEO is the optimisation of individual pages on your website with the objective of ranking higher in search engines and attracting more traffic. On-page SEO is especially important if you are publishing regular content on your blog. Since the topics that you’ll cover on your blog tend to be varied, it is ideal to optimise individual pages for the keywords that will attract your desired audience.
To get started with on-page SEO here is a simple-to-implement 5-point checklist.
#1: H1 Heading Tag
It’s surprising how many people miss this simple step, so I’m going to put it first. I’ve assumed that you have done some keyword research to identify a keyword that is likely going to earn you traffic. The first point in this checklist is to include the selected keyword that you are optimising for in the header, or H1 tag, of your page.
#2: Webpage Slug
When you post a new blog on your WordPress site, it usually suggests a URL slug for you. The slug is the specific URL for the piece of content that you are publishing and it is possible to change it. I recommend including your keyword in the URL slug of your content.
#3: First Paragraph
The first paragraph is important for many reasons. Firstly, if you don’t hook the reader with the first paragraph, then they are unlikely to read your content through to the end. The first paragraph is also relevant from an on-page SEO perspective. Aim to naturally include your target keyword in the first paragraph of your content.
#4: Meta Description
The meta-description is a short paragraph that summarises the content of a page. It is usually around 160 characters in length and is an HTML tag on your page. Search engines will deliver results with the keyword included in the meta description so it is vital that you ensure that your target keyword is added in the meta description of your page.
#5: Alt Text
The Alt text (or alternate text) is a description of an image that tells website visitors and search engines that content of images on your page. Make sure that the alt text on any images includes the keywords, so long as it describes the image in some way. Try not to label something utterly unrelated to your target keyword!
Now, Get Out There Are Start SEO’ing Your Content!
To summarise, the 5-point checklist to get you started with on-page SEO is:
- Include your target keyword in your header (or H1 tag)
- Your URL slub should include your target keyword
- Your target keyword should appear naturally in the first paragraph
- Ensure that the meta description of your page features your target keyword
- Add the target keyword into the alt text of images on your page
The above list is enough to get your content ranking higher in search engines. As your site grows, you may need to start implementing more advanced techniques. Check out our article looking at SEO for financial planners.