06 Feb Google My Business For Financial Planners
Google My Business is your financial planning firm’s business profile on Google. Effective use of Google My Business for financial planners can help boost their local SEO efforts. Increased rankings via local SEO strategies can result in an increased number of inbound leads for your financial planning firm.
Having an optimised Google My Business (GMB) profile will help your financial planning firm be positioned high in search results or on the map segment of Google when people are searching for businesses like yours. Your GMB profile also allows you to update information about your firm, like opening hours, contact details, locations etc.
Claiming your GMB profile is considered by most to be the very first step in any local SEO strategy. Once you’ve claimed your profile, it’s not going to take much to keep it up to date. Having an active GMB profile can also help to boost organic search results.
Finally, research by BrightLocal indicates that local search and organic search deliver the greatest ROI over any other digital marketing strategy. If you aren’t optimising your digital footprint for local SEO, then it is highly likely that you are leaving money on the table.
How To Optimise Google My Business For Financial Planners
Let’s take a look at a simple process that you can use to optimise Google My Business for financial planning firms.
#1 Claim Your GMB Listing
As mentioned above, if you haven’t done so already, you should immediately claim your Google My Business listing. To claim your listing, click this link then follow the instructions https://www.google.com/business.
#2 Complete Your Profile
Google is going to ask you to fill in some information about your business. This is important to do since anyone can suggest an edit for your page. If you input the information, someone will need to suggest an edit over your existing information. As long as you’ve claimed your page, you should be able to control what appears on your profile.
Part of your profile is the business description section. Be sure to fill this out completely, adding any keywords that you would like to rank for. Make sure that it is written in easy to understand English and the keywords are naturally placed. The description is searchable by search engines so squeeze every drop you can from it!
Your profile also has a ‘services’ section. Make sure that you fill out your service offerings so that Google knows how to pit your profile up against in the search results.
#3 Make Sure NAP Match
Optimising Google My Business for financial planners involves also considering your other information available on the internet. If you have been building backlinks as part of a wider SEO strategy, then it is wise to make sure that your name, address, and phone number (NAP) match on all sites that you have a presence on.
#4 Start Posting
GMB allows you to post content to your articles. This can be anything from sharing a blog post you wrote, sharing some information/updates about your business, or advertising an event. Regularly posting to GMB is a great way to optimise Google My Business for financial planners.
If your firm has a client case study or testimonial, then this would be a great place to share those stories.
#5 Answer Some Questions
GMB has a ‘questions & answers’ section that can be a great way to engage with your audience. If a question is posted to your GMB profile, be sure to answer it ASAP as other people can also answer about your business.
#6 Collect Reviews
Getting reviews on Google My Business for financial planners is another quick win. You can easily share your GMB profile to client and ask them to leave you a review. Regular reviews help boost your local rankings and can help put your ahead of your competition in the search results.
These reviews are highly visible and will show up next to your map search results as well as next to your business listing.
Most financial planners believe that getting referrals from complimentary businesses increases the chances that a prospect will trust them, however BrightLocal found that 85% of consumers trusted online reviews as much as personal recommendations.
#7 Get Visual
Start adding photos and videos to your GMB profile. This could include photos of your team, inside your office, outside your office, you speaking at an event etc.
Outrank Your Competition
Now that you’ve read this article, get out there and start implementing. If you follow these 7 simple steps, you’re going to end up with an optimised Google My Business for financial planners profile that is going to help you rank higher than other financial planners who are not maintaining their GMB.
It’s essential to remember that GMB should be used as part of a wider SEO & local SEO strategy. Before you start anything that involves SEO, you should request a free SEO audit to see how your site performs. There is no point of optimising GMB if your site isn’t technically set up to improve on-page SEO performance.