Google's June 2019 update felt a bit different than other updates. For starters, Google actually announced their June 2019 core update in advance. Something we haven't seen before.
Secondly, the update seems to have had an impact on many websites... including ours. Read on to learn more about the update and hear about some of the sites that have been affected.
Your accounting firm is missing out on leads.
Unless you have leveraged digital marketing to create an omnichannel approach to client acquisition, then you are definitely leaving money on the table.
One digital strategy that is often overlooked, in favour of old-fashioned networking and referral partnerships, is SEO for accountants.
Google My Business is your financial planning firm's business profile on Google. Effective use of Google My Business for financial planners can help boost their local SEO efforts. Increased rankings via local SEO strategies can result in an increased number of inbound leads for your financial planning firm.
On-page SEO involves optimising the content on your website and blogs to be search engine friendly. On-page SEO for financial planners is essential since this is the only aspect of SEO that you can 100% control. Since it's the factor that you can control the most, it's important to nail it.
When a searcher types a question into Google, the search engine will deliver a relevant result in a box known as a featured snippet. Let's take a look at how featured snippets for financial planners can work to build your authority and increase the traffic to your site.
Whether you financial planning business is a single location business or a national, multi-location firm, local SEO can help you grow your business. If you're looking to boost the online presence of your financial planning firm, then this article is for you. We will take a look at strategies to improve local SEO for financial planners.
Search engine optimisation (or SEO for short) is a set of strategies that optimise your website and content to improve your ranking in search engines, for example, Google. SEO for financial planners is an important consideration as part of your overall marketing strategy. If you are able to rank higher for relevant keywords, then you will generate more organic traffic to your site. This increased traffic increases the likelihood that some of this traffic will convert into prospects or leads.