18 Mar Blog Checklist: 15 Things To Do After Hitting Publish
Many small business owners hit publish on a new blog, then move onto the next thing on their long ‘to-do’ list. This is a mistake. After publishing a new blog, there are 15 things in this blog checklist you can do to amplify your blog’s reach and impact.
Blog Checklist: How To Syndicate Your Blog To Every Corner of the Internet
1. SHARE YOUR BLOG POST ON FACEBOOK
A quick way to generate some traffic to your blog is to share your blog on your business’s Facebook page. Don’t just share it once. Use a tool like MissingLettr or MeetEdgar to schedule your blog post days, weeks, and months into the future.
2. TIME TO TWEET
Now that you’ve shared your blog on Facebook, it’s time to share it on Twitter. Compose a tweet announcing your new blog post. As above, use a scheduling tool to set up an ongoing distribution campaign.
3. PIN IT
Pinterest is a fairly under-utilised social media platform but it can be a good source of traffic. If your post features custom images or infographics, share these on Pinterest with a link back to your blog.
4. HELP PEOPLE STUMBLE UPON IT
Make it easy for readers to ‘stumble upon’ your blog by sharing it on Mix. Mix was previously known as Stumble Upon (see what I did there) but has changed to Mix.
5. FLICKR IT
Again, if your blog post has images, share these on Flickr with the URL directing readers back to the original blog.
6. POST TO MEDIUM
Medium has a very handy functionality to publish existing blogs to Medium. Import your blog and a link to the original blog will automatically be added at the bottom of the Medium post. If you’re worried about duplicate content from an SEO perspective, don’t stress. Medium automatically applies a canonical link to point authority back to the original post.
7. SHARE IT ON LINKEDIN
Some people think that LinkedIn is for straighty-180 professional types, however, if your blog helps people in any way then there is going to be an audience on LinkedIn for it. LinkedIn posts get a massive amount of exposure and it doesn’t take much for a post to take off.
8. ADD IT TO FLIPBOARD
FlipBoard curates content across the internet and allows you to “flip” content into your own online magazine. Create a FlipBoard magazine and share your blog link.
9. UPDATE YOUR SUBSCRIBERS
If you’ve had a blog for any period of time, it’s likely that you will have some form of an email list. It doesn’t matter how big (or small) your list is, make sure you update them when a new blog is released. If you publish multiple blogs per week, you may consider bundling them up into a wrap-up email.
With today’s marketing automation platforms, you can easily segment your list according to the links they click on. This allows you to send them more relevant offers in the future.
10. SHARE POST ON TUMBLR
Tumblr allows you to share content that you find interesting – so why not share your own content. Tumblr has a specific button to share links and will make it easy for you to distribute your content.
11. SUBMIT BLOG TO VIRAL CONTENT BEE
Viral Content Bee (or VCB for short) is a social media promotion platform that allows you to add your blog to a pool of content that can be shared by other users. When you sign up for VCB, you will be given 10 credits. You can use these credits to have your content promoted across various social media platforms. Once these credits run out, you can earn more by sharing other people’s content, or by buying credits. Just be aware that there is a minimum follower requirement for your social media accounts in order to be able to share other’s content. For example, the minimum Twitter following is 100 people.
12. DISTRIBUTE VIA QUUU PROMOTE
Many of the tactics in this blog checklist are free, however, some are paid options. Quuu Promote is a paid platform where you can have real people share your content on social media. This is done through their content curation service Quuu. If you have the budget, you can choose how many credits you receive each month to allow you to promote your blog posts. Each credit entitles you to promote one piece of content.
13. SUBMIT TO WEBMASTERS
Google and other search engines automatically trawl your website for new content, however, if you are keen to get your content indexed as soon as possible, then you can submit the URL of your new blog to relevant webmasters (Google, Bing, Yahoo). This can help improve SEO.
14. ANSWER QUESTIONS ON QUORA
This strategy on the blog checklist can be time-consuming, hence why it is second last. If you have the capacity, you can search Quora for questions relevant to your blog. Answer the question and strategically place a link to your blog and encourage people to read it if they are after more information on the topic.
15. REACH OUT TO BLOGGERS
Blogger outreach can be an effective way to build links – however, it is time-consuming. I recently read that a well-established blogger aims for a 10% conversion rate when reaching out to bloggers to link to his content. If you have an under-utilised team member, they may be able to handle some blogger outreach for you.
There you have it. There is a blog checklist highlight what to do once you’ve published your blog. Work your way through this list and you will be generating traffic in no time.